Hi there, we are Nulisec. 👋

We’re a marketplace startup helping local businesses take full advantage of technological developments in B2B eCommerce. We believe people should be able to participate in online trade regardless of where they are, the language they speak or their age. That’s why we have set out to help local businesses take full advantage of technological developments in B2B eCommerce.

Our Story

We want to begin our story by dedicating this part as a token of gratitude to our parents. Our parents were born into extreme poverty in Vietnam and throughout most of their childhood they lived on less than $1 a day. So they had to leave their families and loved ones behind when they had the chance to come to the Czech Republic to work in factories, in hopes of finding better means of providing for the ones back home.

As soon as commerce was allowed, they’ve worked nonstop their whole life buying and selling goods to provide us with an opportunity to attain higher education so we may have a better future. For this reason, we are so proud to be their children and eternally grateful for their acts of bravery. They have been the story for the founding of Nulisec, with a mission to provide aspiring entrepreneurs in local communities with a platform to succeed in the 21st century, so they too can provide a better life for themselves and their loved ones.

We believe e-commerce is an essential part of business success in the 21st century, and we know it will bring opportunities for many entrepreneurs to take their business to the next level. However, the online development of the wholesale industry in Europe has not kept pace with the retail industry. Moreover, the wholesale SMEs, that mainly operate in the traditional Cash and Carry method of transaction are still very underserved.

Thanks to our parents’ 80 years of combined experience in this specific type of wholesale, we have a developed deep appreciation and understanding of the challenges and opportunities that are present in this niche. Thus, our strength and competitive advantage comes from our ability to understand and internalize the challenges wholesale SMEs are facing on a human level, so that we may create a valuable product for them. To us, these entrepreneurs aren’t just a number. We see ambitious people that are trying, to the best of their abilities, to create a better future and Nulisec is here to serve them in this endeavour.

About us

Our company was founded in August 2017 in the Czech Republic, inside the business and cultural community of Sapa. Sapa started in 1999 with only a handful of Vietnamese immigrant merchants (our parents amongst them) coming together from every corner of the country to form one of the first business communities in Prague. This small and isolated community of wholesalers would become what is today known as Little Hanoi in Prague. 19 years later, this community is home to 700 wholesale SMEs, restaurants and other services and has over 10 000 daily visitors. Despite this tremendous development, businesses in this community don’t know how to leverage the internet to reach buyers or to fulfil orders.

This is where we come in, we want to give this local community a chance to modernize and succeed in the 21st century by building an online marketplace that focuses on solving these challenges that the immigrant entrepreneurs face. We are not stopping here, our goal is to gradually expand and empower wholesale communities around the world, starting with central and eastern Europe.

Friendship

Being a friend means acting with integrity in tough situations. We build relationships with our business partners to unite people for our cause. Putting relationships ahead of quick wins.

Leadership

We lead by stepping out and taking responsibility in our everyday work. It means doing what is in the best interest of Nulisec in the long run, foregoing short terms gains for sustainable growth.

Be of Service

Being approachable and have a “Get Stuff Done” attitude to everything. At our company, everyone is a customer service rep, from the top management to the entry level member.

Integrity

We believe in having the mental and emotional fortitude to forgo short-term gains in tough situations. In order to live up to the responsibility entrusted upon us from our partners.

Our Team

Nulisec is full of smart, driven people who care a lot more about getting it done, and the relationships we build, than about proving how clever we are. Nulisec's people truly become a valuable extension of our clients' teams. As a result, our people are a primary reason our clients would recommend Nulisec to others. We believe in demonstrating a one team attitude. Our collaborative working style emphasizes teamwork, trust, and tolerance for diverging opinions. People tell us we are down-to-earth, approachable and fun.

We have a passion for real results and a pragmatic drive for action that starts Monday morning 8 am and doesn't let up. We rally clients with our infectious energy, to make change stick. And we never go at it alone. We balance challenging and co-creating with our clients, building the internal capabilities required for them to create repeatable results. We work hard, but we don't take ourselves too seriously. We enjoy what we do and we laugh a lot… most often at ourselves.

It feels different to work with us.

Lukas Pham

Passionate about B2B wholesale and building network effects. Experienced in sales management from working in an Israeli food delivery technology startup as their business developer.

Lukas Pham

Chief Executive Officer

Sonny Nguyen

Passionate about empowering communities and building meaningful relationships in business. Experienced in international trade and logistics management.

Sonny Nguyen

Chief Business Officer

Long Do

A computer scientist by training with a deep passion for web applications and mobile technology. Experienced in product development from working at a telecommunications conglomerate.

Long Do

Chief Technology Officer

Bojan Angjelkoski

Passionate about coding and building new stuff. He forms the other half of the product team. An Electrical Engineer with experience in web development for marketplace applications.

Bojan Angjelkoski

Full Stack Developer

Tereza Harazimova

Passionate about digital marketing in startups and technology. Experienced in brand building and marketing, previously working for a B2B fashion distributor.

Tereza Harazimova

Head of Marketing

Ngoc Hai Tran Vu

Passionate people’s person with a strong background in direct sales of FMCGs and foods in the B2B industry. Experienced in B2B retail distribution of foods and beverages.

Ngoc Hai Tran Vu

Head of Sales

Jan Duong

Passionate about the FMCG industry and the B2B industry. Experienced in enterprise sales and business development working in various multinational corporations.

Jan Duong

Head of Business Development

Our latest news

The Phabricator Story
At Nulisec, we've been using Phabricator since the beginning. [Phabricator](https://www.phacility.com/) is a great tool. We use it mainly as our Git repository and our task management tool.  Everything worked great, except one small th...
The Lifelong Foreigner
DSC01981.jpg 106.08 KBThe most common question I got while I lived in the US was “But where are you really from?” followed by “…and where is that?” Back then, I never put too much thought into that question. It was not until recently t...
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There are over 1.8M wholesale businesses in Europe, 99% of them are SMEs. Most of these men and women have been in business for 20+ years and are struggling to keep up with the changes in e-commerce. They have been very slow to utilise technology as a competitive advantage. This creates a market with high fragmentation on both the seller and the buyer side, it also limits their spheres of influence to their local communities and forces them to compete on low margins.

While most marketplaces focus on discovery and acquisition, we focus on retention. We believe this adds much more value to our users, as we highlight their individual identities and brands.

The Family

Nulisec has joined The Family

We are proud to be a family member of this Accelerator Programme based in Paris, with offices in London, Berlin, Brussels.

Contact us for any questions or queries

Currently located in Prague, Czech Republic. The address is V lužích 735/6, Prague 4

Email us at . We usually reply almost instantly.

The page you are browing through right now https://about.nulisec.com.