We want to begin our story by dedicating this part as a token of gratitude to our parents. Our parents were born into extreme poverty in Vietnam and throughout most of their childhood they lived on less than $1 a day. So they had to leave their families and loved ones behind when they had the chance to come to the Czech Republic to work in factories, in hopes of finding better means of providing for the ones back home.
As soon as commerce was allowed, they’ve worked nonstop their whole life buying and selling goods to provide us with an opportunity to attain higher education so we may have a better future. For this reason, we are so proud to be their children and eternally grateful for their acts of bravery. They have been the story for the founding of Nulisec, with a mission to provide aspiring entrepreneurs in local communities with a platform to succeed in the 21st century, so they too can provide a better life for themselves and their loved ones.
We believe e-commerce is an essential part of business success in the 21st century, and we know it will bring opportunities for many entrepreneurs to take their business to the next level. However, the online development of the wholesale industry in Europe has not kept pace with the retail industry. Moreover, the wholesale SMEs, that mainly operate in the traditional Cash and Carry method of transaction are still very underserved.
Thanks to our parents’ 80 years of combined experience in this specific type of wholesale, we have a developed deep appreciation and understanding of the challenges and opportunities that are present in this niche. Thus, our strength and competitive advantage comes from our ability to understand and internalize the challenges wholesale SMEs are facing on a human level, so that we may create a valuable product for them. To us, these entrepreneurs aren’t just a number. We see ambitious people that are trying, to the best of their abilities, to create a better future and Nulisec is here to serve them in this endeavour.